The creative industries sector is the dynamo of the Welsh economy. Already, it accounts for 7.3% of Welsh economic output (compared to slightly less than 6% of the UK economy). That’s nearly £1.8bn turnover.
Even bigger than today’s success story, though, is tomorrow’s potential. For twenty years, the UK creative industries sector has consistently grown 25% faster than the rest of the economy.
Finding your niche
The sector consists of major content businesses which tend to accrue customer affection and goodwill. They do things people like and value:
Film and Video
TV and radio
Art and antiques
TV is a particular strength, and at its heart is BBC Wales – a key regional centre of the world’s great broadcasting brand. Inextricably linked to it, though, are leading independent Welsh TV production companies such as Boomerang+, Mentorn Cymru and Green Bay Media. Recent global successes have included Torchwood, Merlin, Gavin and Stacey and Doctor Who.
A fantastic setting
Blockbuster films are increasingly shot in Wales. Recent worldwide releases include Harry Potter and the Deathly Hallows: Parts 1 and 2, Robin Hood, Clash of the Titans and Captain America: The First Avenger. Wales is a compact but flexible shooting location with a highly skilled workforce and state of the art facilities.
Land of song….
Famed as the “land of poets and singers”, globally-known Welsh music brands include the Manic Street Preachers, Stereophonics, Tom Jones, Super Furry Animals, Catatonia, Bryn Terfel, John Cale, Katherine Jenkins, Charlotte Church and Lost Prophets. The UK is one of only three countries in the world which is a net exporter of musical repertoire. Wales is in the vanguard of that success.
…and world-class festivals
Festivals further drive exports, and multiply economic activity beyond the creative industries into the rest of the economy. From the International Eisteddfod in Llangollen to the The Green Man Festival and Wakestock, the Welsh festival offering is world class.
And that is the story across the creative industries: Wales leading innovation, driving exports and powering growth. The opportunities are endless.