Daioni to take on international export market
We’re pleased to announce that we will be launching our new 200ml and 1ltr multi-lingual cartons of Daioni this spring which will help us to introduce a taste of Wales to overseas markets
The new packaging, which has just gone into production, will list the ingredients and nutritional information of chocolate and strawberry flavoured Daioni in a variety of languages in a bid to tap into the international market. One version will be produced in English, French, German, Spanish and Dutch, and another in Arabic, Mandarin and Greek. In the UK, the smaller 200ml unit size will make Daioni an increasingly attractive product for the schools and packed lunch markets, while the 1ltr cartons are ideal for drinking at home.
We’ve already had success exporting to countries such as Malaysia, Dubai and Singapore and the new packaging will make our products available right across the globe.
Laurence Harris, the farmer behind the Daioni brand, explains: “We know from experience that there’s a real need around the world for British dairy products, whose provenance and quality can be relied upon. We’ve already enjoyed success with our plain organic UHT milk and the next step is to introduce the flavoured milk to an international audience. We’re delighted to be launching the new packaging and the response we’ve already had from international and UK buyers is extremely encouraging.”
By happy coincidence, the first batch of our new multi-lingual packaging arrived at the Harris family farm in the same week as Laurence and wife Eira’s newest granddaughter, Cornelia. Not to be outdone, Cornelia will also grow up to be multi-lingual, speaking Welsh, Dutch and English at home alongside her older brother Jaap, who’s already a big fan of smaller-sized Daioni!
Thrilled granddad, Laurence, added: “We’re all so excited about the arrival of Cornelia. It’s certainly a very exciting time on the farm at the moment and we look forward to watching the grandchildren and our new Daioni ‘babies’ thrive.”