Welsh businesses in the creative sector are being invited to register for a free webinar held on 13 March designed to help them expand their operations down under.
‘Getting creative in Australia’ will be run by the UKTI team based in Australia and will highlight the opportunities for Welsh and British businesses in Australia’s creative industries.
It forms part of a series of webinars run by UKTI Australia to provide companies with key considerations and detailed sector summaries to help them do business in the country.
In Wales the creative industries are thriving; the sector provides jobs for more than 30,000 people in over 4,200 companies which accounts for £1.8bn turnover. And, in September Cardiff became one of 10 cities in the UK to receive superfast broadband, strengthens its position as a digital leader.
The Welsh Government further supports the sector through the Digital Wales project, which is designed to maintain the development and infrastructure of the industry.
With strength in expertise, Welsh firms are being encouraged to expand on their current success by delivering to the Australian market.
“The record high value of the Australian dollar is making British products and services even cheaper right now. When you combine this with Australia’s outstanding economic record and strong growth prospects, it has meant that more UK companies than ever before are exporting to Australia. There are more than 1,500 British companies already making money in Australia and UK exports to Australia exceeded £10 billion for the first time in 2011,” said Joanna Olivera, creative industries lead, UK Trade & Investment Australia.
Australia is a net importer of creative content; the sector delivered a gross industry product of AUD$31.1bn in 2008-09 and has an average growth rate of 3.9 per cent in real terms over the past decade.
Joanna Olivera continued: “Australia’s creative industries, with an annual turnover of around £20 billion, is one area in particular where Welsh companies could be very successful. There are significant opportunities in digital media, mobile and the online digital advertising market as well as film and television production, publishing, music and design.”
Access the full programme of UKTI Australia webinars here.