Welsh expertise in mobile technology will be centre stage at the Mobile World Congress in Barcelona this week (February 25-28).

Mobile World Congress is one of the largest events in the sector, and attracts delegates from more than 205 countries worldwide, 67,000 attendees, 1,500 exhibitors and more than 12,000 mobile app developers.

The Welsh Government is hosting a stand at the event, and will be accompanied by five of Wales’s most successful companies in the sector, ranging from mobile app and software development to digital marketing and data analytics.

“Welsh Government support is designed to help and encourage companies to internationalise and take advantage of opportunities in overseas markets,” said Business Minister, Edwina Hart.

“Our presence at the Mobile World Congress will also be used to promote Wales as a first class business location with the aim of attracting high value-added businesses to the sector in Wales.”

Welsh-based businesses participating at the Congress include, M7 Managed Services, who as a result of last year’s event secured a contract to provide the IT infrastructure and support services for one of the largest UK telecoms’ roll-outs in 2012, in partnership with a global independent software vendor (ISV).

At the Congress, Neil Cornish will showcase M7’s partner services that provide hosted and customer-owned solutions to the telecommunications sector.

Also attending is the Centre of Excellence in Mobile Applications and Service (CEMAS), established at the University of Glamorgan and part-funded by the European Development Fund.

“We have two main aims in attending Mobile World Congress, firstly to showcase the apps that we create with Welsh SMEs as part of our Business Support Programme,” explained Martin Spicer, commercial manager, CEMAS.

“Our presence allows these apps to be exposed to a more international market than just Wales which is hugely important to Welsh SMEs.

“Secondly, we are showcasing the creative talent that exists in Wales, not just in the Creative Sector, but throughout all of Wales’s key sectors. Our apps we collaborate on cover many different industries and sectors within Wales and are all generated from the ideas and business cases submitted by Welsh Businesses.

“Mobile World Congress brings together the whole of the industry, so we are looking at exposing our apps to clients across the whole world, not just focusing on the Spanish Market.”

Cardiff-based, Keima Wireless, will address a session at the Congress looking at Radio Spectrum, which is essential for future Mobile services. The session will be led by managing director, Dr Simon Chapman.

Software and web development company, Living Data, are in the final stages of agreeing a design of what looks set to be a groundbreaking new town-led and town-owned free public wifi network, website and mobile app for the picturesque town of Tenby. It will be underpinned by a training programme to be led by Pembrokeshire College.

And digital agency, Sequence, who are currently working on the British and Irish Lions app due to be completed next month, for use on Windows 8, iPad, iPhone, Andriod tablet and phones.

“We hope to gain recognition for being chosen by Microsoft to be their mobility app partner of the year 2012,” said Sarah Morris, marketing manager at Sequence.

“We will be spreading the word about this and also about our expertise in app building, especially on the Windows 8 and Windows phone platforms.  We will do this by talking about our projects, past and present, including building apps for the likes of Addison Lee, Shazam, and the British and Irish Lions.

“We will be attending as many exhibitions and conferences as possible as we believe it is a great way to meet like-minded people and help to push the industry forward. A couple of conferences that we are really excited about being a part of are Beyond Tellerrand in Germany, and Microsoft Worldwide Partner Conference in Houston.”

Keima Wireless and Living Data will also be attending the St David’s Day reception hosted by First Minister, Carwyn Jones, in Barcelona.