Wales World Wide has been working with the Swansea University to profile the online network to their 14,000 registered alumni across the world. We reproduce here an report on Wales World Wide in the University’s alumni newsletter.

Two Swansea University graduates are on a mission to help Welsh businesses break into new markets internationally – and they’re hoping fellow alumni will help them.

Kate Methuen and Kate Madley are developing an exciting new online business network,, which links Welsh businesses with people living overseas who have an affinity for Wales.

Launched in September, with support from NatWest, it has already attracted online visitors from more than 95 countries with hundreds signing up for free membership.

Members can profile themselves, use a member-to-member messaging service and take part in discussions in online forums for specific countries and sectors.

The site also features news on international business developments, research on key markets, a directory, company announcements and a range of paid-for content from businesses looking to promote themselves.

“Contacts are king in today’s tough business world, and we’re hoping Wales World Wide will open doors for Welsh companies internationally,” said Kate Methuen, the site’s sales and marketing director, who graduated from Swansea in 1998 with a degree in French and Spanish.

“I was given the opportunity to create, develop and launch Wales World Wide back in April and it’s been really exciting to be part of something new that could help the Welsh economy grow and create jobs.”

Kate believes studying languages at Swansea gave her good platform for a career in marketing that has seen her work for high profile brands such as Mars, Britvic, Lloyds Banking Group, Mitchells & Butlers, Bass and S A Brain & Co.

“Having a good degree from a respected university in an academic but practical subject helped when I applied for graduate schemes. I started at Bass and have had some exciting roles, but it’s great to be back in Wales working on something really ground-breaking.”

Her colleague at Wales World Wide, Kate Madley, graduated in 2010 with a degree in English and worked at an enterprise agency and with international charity Oxfam before taking on her present role as the site’s marketing and editorial executive.

“In working on content for Wales World Wide, I’m enjoying learning about what’s going on in business around the world and making new contacts,” she said.

“I hope alumni from Swansea will sign up in big numbers. You don’t have to be Welsh – it’s just a good way to keep in touch with Wales and renew contacts with old university friends who are now scattered across the world.”

See the article as part of the alumni e-newsletter here.